Manchester City announces the return of Cityzens Giving, a global charity initiative to support youth soccer programs worldwide.
Manchester City announced the return of Cityzens Giving, a global charity initiative, aimed at funding community football projects run by young people around the world. Aptly named, Manchester City is providing its fans and young people an opportunity to engage with the football club in a meaningful way to make a difference across the globe.
City Football Group and its partners have committed 400,000 pounds, which will go to giving fans an opportunity to support six community football projects in six cities around the world. According to Beyond Sport, “the projects have been created to tackle pressing issues affecting young people in their city including substance abuse, unemployment and disability inclusion.” Community leaders in Manchester, New York City, Melbourne, Mexico City, Beijing, and Bandung lead the project efforts. Fans of City Football Group’s clubs (Manchester City, New York City FC, and Melbourne City FC) decide how projects are funded by voting on the project that most inspires them.
City Football Group Chief Executive, Ferran Soriano said: “Our Cityzens Giving initiative, now in its third year, gives our fans around the world the chance to empower young people through the universal language of football. We are proud to support young community football leaders doing inspiring work in their communities and are delighted that so many fans have chosen to participate.”
According to Beyond Sport, this year’s projects are:
What makes this initiative such a compelling and innovative one is that the clubs engage their fans for social good. The decision power transitions to the fans with the seed money coming from the ownership group. As a result, it builds fan affinity and a deeper relationship beyond just wins and losses.
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