Technology is changing the way athletes raise money for charity. Most professional athletes have large fan bases on social media. Pair this with success on the court or the field, and you get a new way to fundraise.
Pay for play – it’s a term used in the college space when talking about paying athletes to play in college. However, it has a new meaning in the social fundraising sphere. Organizations like FanAngel, PledgeIt, and PlayCause enter the market at the intersection of sports and philanthropy. Many athletes don’t have the time or resources to create a foundation or have fully developed programs. These web-based fundraising organizations allow athletes to create campaigns and use social media to get the word out to fans. These fans double as donors as they can pledge money based on the performance of their favorite athletes or teams. You can pledge to donate any amount for any time an athlete does something meaningful – scores a touchdown, sacks a quarterback, hits a home-run, etc.
These organizations help sustain participation and make it easy for an athlete to raise money for charity, without requiring much additional time from the athlete. Many charities focus on how to get repeat monthly donors; with these crowd-funding organizations, fans can set up recurring donations throughout a sports season. This provides great value to a charity as it receives an expanded donor base, and an athlete can amplify his or her charity efforts through social and digital media. If a corporate partner is willing to jump on with a matching component, this creates a triple bottom line for all involved.