Online FIFA gamer Spencer Owen leverages following to raise funds for The Movember Foundation.
Sports philanthropy does not always look how we imagine. Spencer Owen is a FIFA gamer with a popular YouTube channel and creator of the professional eSports team Hashtag United. Owen’s love of soccer sparked his FIFA video game hobby, and as he vlogged about it, his subscriber base grew. He has built a massive following on social media, accumulating over 3 million followers across his personal accounts. Owen brings together online gamers to talk and play FIFA, and recently, established the Wembley Cup, a real life soccer game for online players.
This November, Owen identified an opportunity to leverage his gaming community for good. This month is widely known as Movember, or Mustache November and originated as a way to raise awareness and funds for men’s health. Men grow out their facial hair and donate to The Movember Foundation. On November 25, Owen kicked off a 24 hour charity stream on his YouTube channel to raise money for The Movember Foundation. The marathon streaming has brought in $52,000 and counting for men’s health initiatives.
Sports proves time and again to be a unifier, and Owen’s campaign is yet another example of its power to unite and mobilize. He has used modern technology and a love of soccer to bring online gamers together in the name of charity.
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