The DeAngelo Williams Foundation secures a partnership with 84 Lumber during Breast Cancer Awareness month.
By now, most people have heard of Pittsburgh Steeler DeAngelo Williams and his relentless crusade against breast cancer. Having lost his mother and four aunts to the disease, the star running back has become one of sports most visible advocates for cancer prevention and detection. In 2015, Williams’ was fined for wearing eyeblack with the words “We will find a cure” and was promptly fined for violating NFL uniform rules. He then followed up with a phone call to front office requesting to wear pink accessories for the entirety of the season. He was told no. So, what did Williams do? He died his hair pink. Williams has committed to spreading his message, and has shown that he will go to great lengths to do so. He has even started his own foundation dedicated to the eradication of breast cancer through prevention and research programs.
In May of this year, Williams donated 53 mammograms to women in Charlotte in hopes of keeping them healthy, as well as encouraging other women to be screened. Now, during Breast Cancer Awareness month, Williams has announced an exciting partnership that will bring even more attention and funding to the cause. 84 Lumber, an international industry leader, has donated $15,000 to The DeAngelo Williams Foundation. Some may say that the partnership is off brand or mismatched, but actually, the move is a smart one by both parties. 84 Lumber is headquartered just outside of Pittsburgh and has been a long-time sponsor of the Steelers. Team sponsors are a smart resource for athletes looking to explore potential partnerships for their charity endeavors. 84 Lumber supports local communities through its Building Hope program, and this partnership allows them to impact a different philanthropic initiative that they have not considered before. It is truly a win-win situation.
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