Nike selected former San Francisco 49ers quarterback Colin Kaepernick as the face of its "Just Do It" campaign, which is celebrating its 30th anniversary.
Darren Rovell of ESPN reported the choice of Kaepernick, who started the movement to kneel during the United States national anthem to protest racial injustice in August 2016. Rovell said, “Nike had been paying Colin Kaepernick all along, waiting for the right moment. That moment is now, as he becomes the face of the company’s 30th anniversary of the ‘Just Do It’ campaign.” One of the first taglines in the campaign is: Believe in something. Even if it means sacrificing everything.
As Kaepernick becomes the public face of the campaign, it will be important to watch the reaction in society as Nike is a major partner of the NFL and the company holds sway at the club level. It’s too early to tell how this will impact his collusion case against the NFL, but it seems more certain than ever that his playing days are over.