Michael Jordan’s name is legendary in the sports world. Now he’s making a name for himself as a star philanthropist.
Last month, Michael Jordan doubled down on his investment into Charlotte, North Carolina, with a $500,000 donation to organizations supporting literacy at all age levels. A portion of the money will go towards building 18 libraries for preschools, community centers, and nonprofits in the city’s most underserved neighborhoods.
Jordan partnered with Lowe’s and Bank of America to make his gift, and the announcement came a day before the Charlotte Hornets’ annual day of service, Swarm to Serve. Jordan’s donation has been impactful in several ways. First, Hornets employees were able to engage with their owner’s cause in a direct way by helping with the construction of some of the libraries. Second, Jordan picked a cause that will directly benefit from his celebrity and status. His reputation allowed him to secure major partners and together they are having a much greater impact on the community.
Lastly, Jordan will continue to grant dollars to literacy programs that will have measurable success. Increased literacy rates are directly linked to economic stability, healthy decision making, and lower crime rates. One of the most effective ways to improve childhood literacy is to increase their access to print materials, and Jordan’s libraries are doing just that.
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