After the aftermath of Hurricane Harvey, JJ Watt decided to start a crowdfunding campaign to raise money for relief purposes. He pledged $100,000 of his own money and set a goal of $200,000. Within a few hours, the campaign surpassed its initial goal and he raised the bar. What has happened is a story in and of itself. As of September 5th, the You Caring campaign has raised over $20 million dollars from over 180,000 donors. Fans, Houstonians, and strangers from around the world have pledged money to his campaign. This includes million dollar donations from sports teams, athletes, and celebrities.
What makes this fundraiser so much more successful than others? First, it starts with authenticity. JJ is one of the most authentic celebrities or athletes on the planet. He has a squeaky-clean image and has adopted Houston as his home for the past six years. Watt has been involved with his personal foundation since his days at Wisconsin. He is more than just a face; rather, he is heavily involved with all programming, strategy and outreach efforts in the community. He has followed suit and done the same with this Harvey campaign. Watt is in the weeds providing updates every time the campaign hits a significant milestone. He, along with his foundation, has helped acquire 9 semi-trailers filled with numerous supplies to drive from Wisconsin to Houston and gives information on how all of the money will be used. In fact, this trust is one of the main factors for the success.
Watt has used his platform to lift up others. To reach the masses and raise money around the world, his reputation needs to speak for itself. He genuinely cares about the city of Houston and its citizens. When all is said and done, JJ Watt’s care and relief efforts for the city of Houston will always go hand in hand with his accomplishments on a football field.
To donate, click here.