THE PLAYBOOK
April 2017
We spoke with Tom Coughlin, EVP of Operations for the Jacksonville Jaguars, Kristel Wissel, VP of Community Relations for the Portland Timbers & Thorns, ran down the top plays in sports philanthropy, and brought you new MVPs in this month's edition.
INTERVIEWS
MVPS
Roy mays
sports marketing alsac/st. jude Roy Mays is an Account Representative for Sports Marketing at ALSAC/St. Jude Children’s Research Hospital in Memphis, TN. In this role, he manages several peer-to-peer fundraising programs and relationships with sports entities that aim to raise awareness and funds for St. Jude. Some of these entities include the PGA’s FedEx St. Jude Classic, NBA’s Hoops for St. Jude, the ATP’s Memphis Open, and the Memphis Redbirds/St. Louis Cardinals. He also manages the national relationship with Omega Psi Phi Fraternity, Inc., which raises funds through the St. Jude “Game Day. Give Back.” program. Roy received his Bachelor of Administration with a major in Marketing and a minor in International Business from the University of Tennessee- Knoxville. After finishing his undergraduate degree, he received a Master of Science with a major in Sport Management, also at the University of Tennessee. Roy has a background in sports, sales, events, volunteer engagement, and marketing at a local and national level. Prior to ALSAC/St. Jude, his career included work with Xerox and the Women’s Basketball Hall of Fame. Roy has an immense passion for creating a positive change in society through sports. He is always striving to network with like-minded individuals to not only educate himself, but to share knowledge with the sports marketers of tomorrow. |
Candace burton
americorps vista leader up2us sports Candace Burton graduated from Ithaca College in 2014 as a sport management major where she was on the rugby and crew teams. She was also a part of the Martin Luther King Scholarship program, a social justice scholarship based on academic excellence, research, international travel, and community service. As a Whalen Symposium Finalist in her junior year, she presented a comparative case study focusing on the experiences of black men in Ecuador and Ghana who saw soccer as a way out of poverty. During college, she held internships with Ithaca College Intramural Sports Department, NYC Parks and Recreation Department, and Row New York. After graduating, she decided to do a service year with Americorps VISTA at Asphalt Green. She helped secure donations for online campaigns, recruit corporate volunteers and arrange travel logistics for Olympians and elite athletes for the annual Big Swim Big Kick event. Currently, She is an Americorps VISTA Leader at Up2Us Sports where she helps support 22 service members across the country. Candace will be a MBA/ MS in Sport Management Candidate at UMass Amherst starting Fall 2017. |
Chelsea randall
sports relations make-a-wish Chelsea Randell is the Sports Relations Manager at Make-A-Wish America. She relocated back to Phoenix three years ago to accept this gratifying role and combine her passion for sports and its influence within the community. At the national headquarters of Make-A-Wish America, Chelsea serves as the primary liaison for the sports industry on behalf of the foundation, its 62 local chapters and international affiliates. She is responsible for managing and cultivating relationships with key industry and league contacts to ensure the granting of sports wishes, athlete appearances, sports fundraising opportunities, and spokespersons/brand opportunities to enhance the visibility and mission provided by the organization. She manages the itinerary planning, on-site staffing, budget, and troubleshooting for shared wish experiences at high profile national sporting events, (i.e. NFL Super Bowl, MLB All Star Game, WWE WrestleMania, Daytona 500). She was also on site in Rio de Janeiro supporting wish families during the summer 2016 Olympics. Prior to her role at Make-A-Wish, Chelsea worked on both the Talent Marketing and US Business Development teams at IMG Worldwide (presently WME|IMG) in Chicago. Day-to-day she worked on the account management of IMG clientele (including professional athletes, musicians, coaches, broadcasters and models), representing their marketing endorsements, speaking engagements, and off-field business. Chelsea managed the logistics to execute service agreements between IMG clientele and Fortune 500 companies. She supervised appearances, photo shoots, media interviews, and development of digital content for celebrity integrated marketing campaigns. |
tori raymond
diversity & inclusion ouwb school of med Tori Raymond has been on a unique trajectory integrating her passions with her education, only recently discovering the succinct field to categorize it – sport philanthropy. Starting off studying sport management as an undergrad, she had a revelation when working with Grassroot Soccer while studying the 2010 World Cup in South Africa, that exposed her to the world of using sport for development. Receiving her Master of Social Work from the University of Michigan in 2016, Tori served two years in the Peace Corps as a component of her degree, using sport as a tool to address youth and community development work in the country of Lesotho in South Africa. She is a member of the National Alliance of Social Workers in Sport (NASWIS). As far as life in the U.S. is concerned, Tori avidly seeks out opportunities to volunteer in capacities related to using “sport for good” in communities, working with such organizations as Girls on the Run, the Ross Initiative in Sport for Equality (RISE), and Figure Skating in Detroit. During the 2016 season, she was a Community Relations Intern for the Detroit Tigers while also participating in the George Washington Sport Philanthropy Executive Certificate program. Currently, Tori is the Diversity & Inclusion Coordinator at the Oakland University William Beaumont School of Medicine, and a member of the National Alliance of Social Workers in Sport (NASWIS). She hopes to translate her macro-level social work experiences to initiatives in sport that utilize evidence-based practices and promote community-centered processes to address social issues. |
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