We spoke with CJ McCollum, shooting guard for the Portland Trail Blazers, Christa Stout, VP of Social Responsibility for the Blazers, ran down the top plays in sports philanthropy, and brought you new MVPs in this month's edition.
afh university consultant
athletes for hope
As a consultant responsible for building a national model for Athletes’ for Hope’s University Programs, Ryan works closely with college athletes, administrators, and other stakeholders to drive the growth and sustainability of Athletes for Hope. Athletes for Hope is a nonprofit organization whose mission is to educate, encourage and assist athletes in their efforts to contribute to community and charitable causes, to increase public awareness of those efforts, and to inspire others to do the same.
Prior to joining AFH Ryan spent over twenty years in the field of health promotion and sport management. He was the first Executive Director of The Grassroot Project, an organization that trains college athlete facilitators to promote healthy lifestyles in urban youth. Ryan was also a co-owner of Team Z, one of the largest adult triathlon teams in the country whose model prioritizes inclusion and healthy lifestyle choices. Prior to that Ryan oversaw operations for a chain of health clubs in the Washington, DC area; and acted as Athletic Director of The SEED School, where he helped write and teach their health and life skills curriculum.
Ryan has a Masters in Physical Education with a concentration in Sport Management from Florida State University, where he worked in the athletic department as a student athlete mentor. He has a Sport Philanthropy Executive Certificate from George Washington University, and is proud to serve on the Board of Directors for Girls on the Run.
Recently Ryan helped write the District of Columbia Department of Health’s three year Youth Sexual Health Plan; and has helped direct federal campaigns aimed at improving health care enrollment in underserved populations. Through his work with the State Board of Education and DC Public Schools Ryan was instrumental in expanding DCPS’ K-12 Health Standards and curriculum to better reflect community needs and more effectively address youth risk behavior.
Ryan is a certified coach and personal trainer, former college swimmer, three-time Ironman finisher, and avid ultra-runner who lives in Tulsa, Oklahoma with his wife Elizabeth and two kids Gavin and Emily.
President of All JACE, LLC., Jerica is uniquely versed in sports and nonprofit industries from both the athletic and business perspectives. A former athlete and current entrepreneur, she is often referred to as professional connector, proven to bridge the gap between sports and non-profits. Her passion for helping others shows in her business acumen of developing and executing long term partnerships.
Experienced branding expert, publicist, community events executive and philanthropist, Jerica has a proven track record in driving innovative communication and public relations strategies for professional athletes and non-profit organizations. She has demonstrated success in improving brand image accomplished through planning, strategic thought leadership, developing charitable initiatives and event execution.
While continuing to contribute to the philanthropic efforts of her clients, Jerica extends her community reach through sport serving as founder of Live4Gen. After losing her childhood friend and basketball teammate to breast cancer in 2013, Jerica founded the organization dedicated to raising breast cancer awareness while honoring her point guard, Genevieve Costello. Live4Gen hosts an annual charity basketball game in honor of Gen while raising awareness and funds to assist, create, launch and fortify women's health education and resources in the community. Since 2013, Live4Gen has raised close to $10,000 in charitable contributions.
baseball assistance team
Katie Lentz is a recent graduate of Tulane University who is passionate about creating transformative change through sports. Following her freshman year at Tulane, Katie was in a car accident caused by a drunk driver. During her hospital stay and recovery period, she was inspired by the outreach she received from several professional sports organizations. Subsequently, Katie made it her life goal to create the same positive impact on others through sports philanthropy. To date, Katie has been involved in education, fitness, and player outreach initiatives through internships with Tulane Athletics, the New Orleans Baby Cakes, and most recently the Tampa Bay Buccaneers. She is currently pursuing her next opportunity in sports philanthropy.
principal & founder
with good cause
Lisa McAlister is the Principal and Founder of With Good Cause, Inc., a public relations agency specializing in Corporate and Sports Philanthropy. Her passion for helping businesses and people of influence to impact social change for good is the driving force behind her work with companies and professional athletes. Her expertise includes community engagement, media relations, project management and special programming promotion. She holds an Executive Certificate in Sports Philanthropy from The George Washington University and is working to form a new chapter of WISE (Women in Sports and Events) in Denver, Colorado in 2017.
Her own work in the community is central to her business values and mission. Lisa has been active on the Board of Directors for the “I Have a Dream” Foundation, The Public Interest Internship Experience at The University of Colorado and The Eye Health Institute. She currently serves as Chair of the Denver Better Business Bureau Foundation where her focus is ethics education for youth. She also serves as PR and Media Advisor to Von’s Vision, the foundation created by Denver Bronco Von Miller.