Nike announces two new community partnerships with PeacePlayers International and MENTOR: The National Mentoring Partnership.
According to Beyond Sport, Nike has continued its corporate social responsibility initiatives by announcing two new partnerships with community organizations: PeacePlayers International and MENTOR. This furthers Nike’s commitment to create positive change and impact in local communities for everyone. Mark Parker, Chairman, President, and CEO of Nike, said “We’ve always been committed to using the power of sport to advance equality – on the field and in life. Our newest partners in PeacePlayers and MENTOR put this belief into action in meaningful and inspiring ways that make a real difference.”
PeacePlayers International is an international non-profit aimed at creating peace and uniting divided communities through teaching the game of basketball. The organization develops youth leaders and builds relationships between communities often seen at odds with each other. Brendan Tuohey, Co-Founder and Executive Director, said, “We’ve learned from our work in bridging divides around the world that sport provides a unique and powerful platform for unifying communities.”
MENTOR is a leading organization aimed at ensuring quality youth mentoring relationships in local communities. Their goal is to close the “mentoring gap” so that our youth receives every opportunity to succeed. David Shapiro, CEO of MENTOR, said, “It’s critical that we close the gap for the one in three young people growing up without mentors outside their family and increase supportive connections for our youth.”
This is a huge accomplishment for PeacePlayers International and MENTOR because it provides an established partner and an international leader in Nike. When social responsibility is ingrained in a brand’s DNA, it will help make inroads in each community where PeacePlayers and MENTOR have operations. It will be exciting to see what progress can be made nationally and internationally to bridge the gap through sport.
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