The Golden State Golden Boy shows how to make an impact through partnerships rather than a personal foundation.
For those who don’t know, Steph Curry has been an advocate for malaria prevention since 2006 when a teammate introduced him to the global issue. In 2012, Curry joined the Nothing But Nets team of ambassadors and pledged to donate three malaria nets for every 3 pointer he makes. At $10 per net, Steph has since donated more than $36,000 in nets to African communities.
Nothing But Nets is a United Nations (UN) program committed to preventing malaria in Africa where it is the leading cause of death for children. They raise funds for and donate insecticide-treated mosquito nets, and they educate beneficiaries on the importance of using the nets every night while sleeping. Since its inception, over 9,000 nets have been donated.
Athletes and teams alike can take notes on this simple yet effective form of philanthropy. Pledging money is not a new fundraising phenomenon, but when linked to an athlete’s or team’s performance, it becomes easier to convert a pledge into a donation. There is extra incentive to score more points, make more tackles and hit more homeruns when a better performance translates into community assistance. Further, when an athlete or team makes a public pledge, especially in the age of the Internet, it creates accountability, and the likelihood that they fulfill the pledge increases.
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