The NFL enforces strict rules on players’ game-time cleats. Per league regulation, players are required to wear team color-designated cleats during games, restricting their creativity and individuality. Even personal messages written on the cleats must be approved before a player can set foot onto the field. The NFL’s My Cause, My Cleats campaign gives players a three-week break from the monotony of uniformity while providing them with an opportunity to give back to the community through a charitable cause of their choice.
This 2018 NFL season, the campaign’s third year in effect, over 800 players will be participating, representing hundreds of different charitable organizations.
For NFL games during Weeks 13-15 of the season, each NFL team designated one game as its My Cause, My Cleats game, in which players will wear customized cleats that reflect their commitment to pre-approved charitable causes. Players and teams work directly with local customizers and even large companies like Nike, Adidas, and Under Armour to design their cleats. Players also have the opportunity to auction their customized cleats at NFL auction, where 100 percent of the funds raised are donated towards charities selected by the players.
While the My Cause, My Cleats campaign encourages individuality in imagining unique, creative cleat designs, it promotes unity by encouraging players and teams to collectively think of and raise awareness and money for something bigger than themselves. In a time when it seems as if the human race is divided by almost every social matter imaginable, seeing NFL players unite for a greater good through several different causes is a refreshing and much needed reminder that the world is in constant need of help. The My Cause, My Cleats campaign is a simple but effective means of facilitating that help.
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