Three-time NBA Champion Stephen Curry sprung to action upon receiving a letter from Riley Morrison, a 9-year-old girl who was starting a new basketball season and wanted to know why his signature shoe, the Curry 5, wasn’t available in the girls’ section of Under Armour’s website. In her letter, Morrison pointed out how the shoes were, however, available under the boys’ section, even with a customization option. “I know you support girl athletes because you have two daughters and you host an all-girls basketball camp,” Morrison wrote, “I hope you can work with Under Armour to change this because girls want to rock the Curry 5’s too.”
Curry could have easily ignored the letter or put off responding until after the season, but he immediately wrote back, explaining that the smaller sizes of his shoe were labeled as “boys” on the website and that he and Under Armour were fixing the issue immediately. Additionally, he sent Morrison a pair of Curry 5’s, promised her a pair of the Curry 6’s when they release and invited her to celebrate International Women’s Day on March 8th with him in Oakland.
Back in August, Curry penned an op-ed letter in The Player’s Tribune entitled “This Is Personal,” which emphasized his desire for his daughters to “grow up knowing that there are no boundaries that can be placed on their futures.” His swift action in communicating with Under Armour to rebrand the smaller sizes of his shoe as “Grade School UA Curry 5” instead of “Boys UA Curry 5” showed his sincerity behind that wish.
Curry went above and beyond to show his fan that he does believe that basketball is for everybody. Both his and Under Armour’s urgent responses set an example for other companies to be more inclusive in a world that still needs work in doing the same.