Following the Rio Olympics, gold medal gymnast Aly Raisman becomes spokesperson for Reebok’s body positive campaign.
The 2016 Olympics are long over, but the Final Five, America’s powerhouse women’s gymnastics team, is still making waves. Simone Biles is promoting her new autobiography, Lauren Hernandez just won Dancing With the Stars, and Gabby Douglas is preparing to judge Miss America 2017. The leader of the pack, veteran Aly Raisman, is using her platform to promote messages of self-love and acceptance. Recently, Raisman joined Reebok’s #PerfectNever campaign to advocate for body positive messages for young women everywhere. Raisman recounts being shamed for her muscular physique and confesses to being insecure about her body as a girl. At 22, she has finally realized that the very thing that made her feel insecure has made her one of the best gymnasts in the world. Now, she is using her own story as a way to talk to other young women about their insecurities.
Olympic athletes are a bit different than other professional athletes in that they do not have a steady stream of income, especially in less popular sports like gymnastics. Still, while they may not have the resources to start foundations or donate thousands to charity, they can often utilize their fame to bring attention to important causes. Raisman has always supported younger gymnasts, lending her time to different gyms around the country. Now, she is spreading her uplifting message to a wider audience with the help of Reebok. Philanthropy involves donating one’s time, talent, or treasure to address social issues, and Raisman demonstrates that lending her name and face to a cause can have huge impact.
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