See how ASICS supports homeless young people across the United Kingdom.
ASICS is taking a step in the right direction to help support homeless young people and eradicate the social issue among the 83,000people who currently live in the United Kingdom. ASICS has partnered with The Running Charity (TRC) to help drive growth for the charity and support programming nationwide.
TRC was founded in 2012 and is the UK’s first running-oriented charity aimed to tackle this issue. So far, the charity has already worked with over 400 young people (ages 16-24) to address the issues that compound homelessness. Participants of these charitable initiatives see increased fitness, training, employment, and secure housing in the short-term. ASICS EMEA CEO, Alistair Cameron, said to Beyond Sport: “As a brand we fully endorse the philosophy that sport has a positive impact on the lives of many. It is a privilege for ASICS to support the transformative work that The Running Charity is carrying out and we hope that with our support they can reach the lives of many more.”
The partnership between the brand and charity will help fund two full-time roles – a lead development officer and an impact and volunteer manager. This will ensure that 100% of all donations go to impactful programming. ASICS will explore additional fundraising opportunities in store by offering options to ‘round up to the nearest pound’ and other initiatives to increase charitable dollars. Another benefit for TRC members is access to ASICS representatives to benefit their own training. This is a true partnership where ASICS is fully committed to helping move the needle in the UK when it comes to homelessness.
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