Endurance sports have long been a key area for philanthropic support. Very often, runners will run for a friend or family member as well as raise money for a cause near and dear to their heart. If a runner does not qualify for the event, it’s possible to secure a spot on a charitable team as long as the runner pledges to donate a minimum amount ($5,000). There is no bigger race in the United States than the Boston Marathon, and philanthropy plays a major role in the event.
The Boston Marathon has 36 official charities. Established in 1989, the Boston Athletic Association’s Boston Marathon Official Charity Program provides entries to nonprofit organizations. Nicole Juri, the B.A.A.’s manager of charity and community partnerships said, “It’s a very important part of the work we do and is one of the ways that B.A.A. is able to give back to the eight cities and towns along the route that do so much to support us.” In 2018, the charity runners raised $19.2 million. Combined with the additional fundraising done by eligible runners, the 2018 Boston Marathon raised a total of $36.6 million. According to Boston.com, all charities focus on health, fitness and the local community.
Why We Like It
Especially in light of the tragic bombing that occurred in 2013, the runners and community have banded together like never before. Organizations have worked together to raise money and awareness for the victims as well as survivors. The endurance sport is one centered around community; strangers come to cheer on other strangers and they support all those participating because of the spirit of the sport. As the most prestigious race, the Boston Marathon not only leads the way in terms of participants, runners, and sponsorships, but it also leads the way in terms of philanthropy and community partnerships. Peer to peer fundraising is still one of the top ways to raise money for the endurance space. Through partnership and individual giving, millions are raised in support of all of the runners of the Boston Marathon.
Philanthropy Playmakers is a sports philanthropy consulting firm that advises non-profits, athletes and foundations. Our core competencies include fundraising strategy, strategic planning, marketing, and communications at the intersection of sports and philanthropy. To learn more, contact us.