PHILANTHROPY PLAYMAKERS
  • Home
  • About Us
    • Who We Are
    • Services
  • The Playbook
    • Interviews
    • Top Plays
  • MVPS
  • Contact

A SPORTS PHILANTHROPY POWERHOUSE

Learn More

Reebok Innovates with Cotton + Corn Line

5/2/2017

1 Comment

 
Reebok is changing the game with plant-based, sustainable shoes.

As brands everywhere shift to more socially responsible practices, Reebok is going the extra mile in its brand new, plant-based shoes. Their objective is to create shoes “made from things that grow”. If the company is successful, they will be the first to produce a plant-based shoe with an organic cotton upper and a base of industrial grown corn. 

According to SportTechie, Head of Reebok Future, Bill McInnis, explained, “First, with product development we’re using materials that grow and can be replenished, rather than the petroleum-based materials commonly used today. Second, when the product hits the market we know our consumers don’t want to sacrifice on how sneakers look and perform. Finally, we care about what happens to the shoes when people are done with them. So, we’ve focused on plant-based materials such as corn and cotton at the beginning, and compostability in the end.” Moreover, Reebok envisions recycling old Cotton + Corn shoes into compost for soil to grow more materials. 

Reebok has recognized that athletic shoes, an item it produces, are contributing to waste and pollution problems around the globe. It hopes their new initiative will be an effective solution to a growing problem. The Cotton + Corn line will be the product of a partnership with DuPont Tate & Lyle Bio products who manufactures high-performance bio-based solutions. 

​Click here to read more. ​
1 Comment

    Archives

    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016

    Categories

    All
    Athlete Foundations
    Basketball
    Brands
    Cancer
    Coaching
    Criminal Justice
    CSR
    Education
    Ice Skating
    Inclusion
    Job Skills
    Kids
    LGBTQ
    Medical Care
    NBA
    NCAA
    NFL
    NHL
    Nonprofits
    Partnerships
    Poverty Relief
    Pro Athletes
    Sexual Assault
    Soccer
    Special Olympics
    Spinning
    Sustainability
    Violence Prevention
    Women In Sports

ABOUT​

Our Services
Our Team

The playbook

Interviews
Top Plays
MVPs

Contact

Contact Us
© COPYRIGHT 2015. ALL RIGHTS RESERVED.
  • Home
  • About Us
    • Who We Are
    • Services
  • The Playbook
    • Interviews
    • Top Plays
  • MVPS
  • Contact