Juan Mata, of Manchester United, knew how fortunate he was to come from a good family and be afforded the opportunities to play the sport he loves as a profession. Mata understood not everyone had the same opportunities, so he created Common Goal. Mata is pledging 1% of his salary to Common Goal, a collective fund run by Street Football World, which supports football charities around the globe.
Mata is asking his fellow teammates and football players to take the pledge in order to use football as a tool to impact the global community. The long-term goal is to unlock 1% of the entire football industry’s revenues for grassroots football charities. According to Common Goal, “With more than three billion fans, football is the largest social phenomenon on the planet. No other sport boasts such wealth. Or such reach. Or such cultural significance. The beautiful game is in a league of its own.” If this is applied to industry revenues, this could equal $30 billion a year to global charities to impact the world’s communities.
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