 On International Women’s Day, Steph Curry fulfilled his promise to a young girl who called him and Under Armour on the carpet a few months back. Riley Morrison, age nine, wrote a letter to Curry to express her disappointment that his popular basketball shoe, UA Curry 5, were not available in the girls’ section of the shoe store. She wrote “My dad and I visited the Under Armour website and were disappointed to see that there were no Curry 5’s for sale under the girls section. However, they did have them for sale under the boy’s section, even to customize….I hope you can work with Under Armour to change this because girls want to rock the Curry 5’s too.”
Curry responded in typical fashion, with a hand written note letting Riley know that he was correcting the website issue, send her shoes, and inviting her to celebrate International Women’s Day with him at a Warriors game. Fast forward to March 8, and Curry released the UA ICON Curry 6 “United We Win” color ways which feature a sockliner designed by the one and only Riley Morrison. The liner is filled with phrases like "Girl Power," "Be the Change," "Girls Hoop Too" and "Rock the Currys”. Curry took his promise one step further and announced that all sales of the Curry 6 will go toward a new scholarship fund to support college-bound female students in the Bay Area. Philanthropy Playmakers is a sports philanthropy consulting firm that advises non-profits, athletes and foundations. Our core competencies include fundraising strategy, strategic planning, marketing, and communications at the intersection of sports and philanthropy. To learn more, contact us. Comments are closed.
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