DICK’s Sporting Goods donates $1000 for every Olympic medal won by Team USA in Rio.
Winning an Olympic medal is a dream come true for an Olympian. DICK’s Sporting Goods is adding an extra reason to cheer for the United States in Rio. For every Olympic medal won by the United States, DICK’s will donate $1,000 to charitable causes. According to Forbes, the gift, which will come from DICK’s Sporting Goods Foundation, will benefit four youth sports organizations: Fencers Club, North Star Diving, US Association of Blind Athletes, and Ability 360.
Brands all want to compete on a global stage for consumers’ eyeballs, but DICK’s was able to cut through the clutter by creating a charitable program. The world sees DICK’s in a positive light and this campaign creates an added incentive not only to cheer for Team USA, but also to shop the brand. In addition, DICK’s also benefits from the halo effect of being associated with the Olympics. This will be a great partnership to follow moving forward.
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