Beko is taking on the fight to help prevent childhood obesity through its Eat Like a Pro initiative in partnership with UNICEF, FC Barcelona and its Foundation to raise one million euros for the cause.
Beko hopes to inspire people all over the world to share their healthy eating habits on social media. For each #EatLikeAPro post that appears on Twitter or Instagram, Beko will donate one euro for UNICEF. According to Beyond Sport, “The donation will help children worldwide through various UNICEF programs, ultimately striving to prevent child malnutrition, in all its forms, including obesity in children globally. FC Barcelona and Barça Foundation are joining this campaign not only because two of their partners start working together, but also because the promotion of healthy habits is a central component in Barça Foundation programs.”
During El Clasico (May 6) – the most watched domestic club match in the world – Beko gave up its brand visibility on the players sleeve to highlight the Eat Like A Pro initiative. The team unveiled a new kit for this day to raise awareness and promote the campaign as well as to encourage children to eat healthier and look after themselves.
This is a unique way to shine the spotlight on an issue that is spreading around the world and personally affects everyone, directly or indirectly. The program is successful because the issue is a global one and Beko is partnering with one of the largest global brands in the world in FC Barcelona. By bringing it to the masses on social media, the impact can be largely felt around the world.
Click here to read more.