Coca-Cola is turning five million impoverished women into entrepreneurs within 10 years.
In 2010, Coca-Cola CEO Muhtar Kent said he wanted to change the lives of five million women around the world. The 5x20 initiative was created (5 million women to be affected by 2020). The exact resources provided depend on the woman’s business and her geographic location, as all needs are different depending on the stage of the business and location.
According to Fortune, 5by20 partners with local governments and multinational NGOs to create market-specific programs. Education, resources and personalized plans are developed with these entrepreneurs. It’s an ambitious goal, but one that has the potential to make a global impact.
While Coca-Cola is an international organization, it takes years to simply lay the foundation of identifying the right partners in each region and learning the needs of each of the entrepreneurs. Coca-Cola is truly investing time, energy, financial and educational resources to these women to help make their dreams come true. This is an initiative that will change the lives of these women for the better. As a result, the beverage company takes on a strong identity to these millions of women – Coca-Cola is a symbol of hope, strength and success.
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