This week Major League Soccer (MLS) unveiled MLS Unites, a league-wide platform launched in partnership with the MLS Player Association. The new initiative highlights all the efforts that the players, coaches, the clubs and the league are making to address the important messages and programs taking place during the COVID-19 pandemic. “Bringing together our Major League Soccer community, all while staying apart, is the spirit of ‘MLS Unites,’” said MLS Commissioner Don Garber. “During this challenging moment in history, I know we can count on the MLS family to come together when we need each other most.”
MLS Unites consists of a series of programs that educates and informs fans of the importance of key health and safety messaging, provides fun and engaging content featuring MLS players to keep fans connected, and celebrates community heroes fighting on the frontlines of the pandemic.
MLS is consulting regularly with the Centers for Disease Control and Prevention (CDC), Health Canada (HC), infectious disease specialists and other public health entities to receive and share the most updated information on COVID-19. The league created an essential guide on how to prevent the spread, manage mental health and cope with stress during social distancing and support relief efforts. Additionally, the league is leveraging technology to bring the soccer community together through an enhanced fan engagement plan featuring dynamic programming and new content, like player chats and live-at home workouts. MLS is also using the hashtag #MLSUnites to feature select stories shared by clubs, players and fans about members of the community helping their fellow citizens during these unprecedented times.
Why We Like It:
MLS Unites is an inspiring way to unite, inform and engage the Major League Soccer community during such difficult times. The COVID-19 pandemic has disrupted all of our lives, and no one could have seen it coming. We are all adjusting to the shift in our daily lives at the hands of the outbreak. As social beings, having to physically distance ourselves from our support systems can take a toll on our mental and emotional health. MLS Unites helps keep spirits up with its entertaining content while reminding fans that we are all in this together. Something as small as seeing their favorite players in good spirits despite this difficult time can make a difference on fans’ approach to the day, which can in turn help them be a light for someone else who may need it.