In the football club’s second year of its #SameGoals social media campaign, Manchester City continues to celebrate female footballers by encouraging girls to grow their love for the game. The campaign invites girls from all over the world to upload a Twitter or Instagram video showing them scoring or saving a goal and using #SameGoals. For every video posted using the hashtag, Man City will send out a limited edition football to the young lady so that she can keep playing. Last year the #SameGoals campaign received a number of creative videos of tricks and skills from girls of different backgrounds and countries, which is the Club’s hope again for this year.
New in 2019, Man City will be expanding their campaign further to include a series of free #SameGoals Football Festivals in several different countries, including Manchester, the United States, Abu Dhabi and China, to promote girls’ participation in football through more opportunities to play. The UK’s festival will take place on March 9th at the City Football Academy, where all of the Manchester City’s teams train. Children and their families will be able to enjoy a range of football activities, including skill challenges, coaching clinics delivered by City Football Schools coaches and a series of mini tournaments.
Why We Like It:
Despite a growing number of young girls across the globe taking part in football, the average number of boys taking part in the sport on a national level is still significantly higher. Man City’s Same Goals initiative is a great way for the football club to celebrate the next generation of female footballers and encourage them to be proud, creative and dedicated to the same game that they love. The campaign empowers young women to share their gifts with the world, a right that women have not always had the opportunity to enjoy. We appreciate Man City’s aspiration to bring the game closer to girls across the globe, specifically through hosting football festivals this year. With entry being free of charge, the football club eliminates a potential barrier for children and families who do not have the financial means for soccer training.
How It Can Be Improved:
To increase engagement, Manchester City players from both the women’s and men’s teams can be encouraged to share their favorite video submissions on their personal Twitter and Instagram. Even though the girls may not necessarily be fans of the football club, they would still get the affirmation that a professional soccer player appreciates their talents enough to repost or retweet a video of them on their social media profiles. This would empower the young women to keep doing what they love with confidence.
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