Athletes often find themselves doing charity photo-ops rather than actual charity work since there is such a high demand for their time. Mason Crosby of the Green Bay Packers is an athlete who is the exception to this rule.
Athletes often find themselves doing charity photo-ops rather than actual charity work since there is such a high demand for their time. Mason Crosby of the Green Bay Packers is the athlete who takes exception to this rule.
Not many players consider their charitable ties when negotiating their next major contract. However, Mason Crosby is not just any player. Crosby has an impressive track record of supporting the Lombardi Foundation, the Wisconsin chapter of Make-A-Wish, and other local organizations in the Green Bay Area. He is extremely entrenched in the community – so much so that his community ties played a big role in his desire to stay in Green Bay. What makes it even more special is that Crosby and his family serve their community with virtually no fanfare or social media promotion.
An important component of any charitable strategy is promoting causes. Still, not all philanthropic impact needs to be publicized to be impactful. During Crosby’s five years as co-chair, the Lombardi Golf Classic has sold out every year. He is involved in every part of the event, from delivering player invitations, to securing sponsorships and silent auction items. He is the perfect example of how a narrow and dedicated approach can have exponential impact. Further, he has proven that career and philanthropy can align in professional sports if it is prioritized.
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