The NBA has signed an unexpected partnership deal with a meditation app called Headspace - in exchange for 7000 subscriptions for its players and employees (including the WNBA and G League), the NBA will produce featured content for the app.
Headspace has pioneered mindfulness and meditation for our tech-obsessed generation, bringing it out of Buddhist temples and into our handheld devices. The idea is that together, Headspace and the NBA can create content to help players at every level prepare for game situations and learn coping mechanisms to keep their mind focused when facing adversity.
Most obviously those skills translate off the court, as well. With Kevin Love and others speaking out about their struggles with mental health, this partnership is a timely step in the right direction. No matter what level you compete at, a healthy mind is just as important as a healthy body. This partnership shows the NBA’s commitment to supporting their players through their most difficult battles.
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