See how the NFL is utilizing a hot commodity to promote healthy, safe lifestyles for young people.
After being such a hit last year, the NFL has brought back the Color Rush jerseys for all 32 teams during Thursday Night Football this season. Sales from the jerseys will go towards health, safety, and wellness programs for young people across the country. Additionally, the first $500,000 will go to Baton Rouge to assist communities devastated by recent flooding in the region.
The NFL should certainly be commended for this commitment to youth programs. It is reasonable to assume that the charitable piece accompanying the Color Rush jersey experiment was planned well in advance, with the NFL Foundation as the natural beneficiary. What is impressive is the NFL’s timely response to the Louisiana flood victims. The NFL recognized an immediate need and adjusted its plans for the money accordingly. Often, philanthropists get tunnel vision, and they are reluctant to change course or revise their agendas. On the contrary, the NFL is showing a direct response to a real and pressing issue facing a city in which it has an NFL team. That is good philanthropy. Profits from the Color Rush jersey sales will have an immediate impact in communities that are struggling to rebuild.
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