Nike is partnering with Rio to upgrade four community sports and recreation centers.
Nike has made a significant sustainability impact for Rio’s growth. The organization upgraded four community sports and recreation centers in Rio’s impoverished areas. According to Beyond Sport, the project’s purpose is to allow children to engage in greater activity.
These centers, called Olympic Villages, will improve access to sports and will provide teachers an opportunity to teach positive experiences about activity. In addition, Nike is providing 40,000 pieces of product and equipment per year to keep the project sustainable. This initiative has been in existence for over a decade and will continue for another five years, giving Nike employees 1,000 volunteer hours per year.
“Today’s generation of kids is the least physically active in history, and Brazil’s kids are the least active in Latin America,” Jorge Casimiro, Nike’s vice president of global community impact, told Designboom. “We want to change that. Together with the city and the Olympic Villages communities and partners, we’re hoping to transform the culture of sport for the next generation of athletes in Rio.”
This is a long-term initiative for Nike. They are impacting thousands of children and providing education and activity for those without access to it. The number of lives that could be affected is unlimited and Nike can impact them from the ground-up. It’s a program that can be replicated in other cities to help improve our world. If more brands were to really invest in a community on a deeper level, a greater impact would be felt.
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