Athletes are doing their part to raise money for charities in unique ways.
With the advancement in technology, every player no matter how big or small can positively impact communities. Typically, star athletes are the ones who receive all the accolades for their fundraising efforts in communities. No doubt, these athletes deserve praise because they’re using their brand and image to elevate a cause or charity. At the same time, lesser-known athletes are able to make an impact as well through creative fundraising tactics.
For example, Penn State defensive end Garrett Sickles will use his bench press performance at the NFL combine to raise money for rare disease research according to Monday Morning Quarterback. As of this past Monday, he had almost hit his goal ($250 per 225-pound rep). While this is a small donation, if each player participated in something similar, the impact would be profound. Another example is South Florida wide receiver Rodney Adams, who hopes to raise $3,000 with his performance in the vertical leap. The money is going to Experience Camps, which provides getaways for children who have lost family members or caregivers. This is a personal cause for Adams because his mother was killed in a car accident in 2013.
These acts are small but powerful. Charities need to work with governing bodies, teams and leagues to identify players that align with their mission. This will allow for players to become ambassadors for these non-profits as well as use their image to continue raising money for the cause. The social impact felt cannot be understated and it looks to be a good sign with an eye towards the future.