It seems like the whole world is playing Pokémon GO. Kids and adults alike are spending hours walking about hunting Pokémon. Learn how this new craze can be used for good.
Whether you like the game, Pokémon GO is getting people off the couch and keeping them active. It’s a blast from the past as fans of the game remember growing up playing the video game while sitting in a house. Now, the augmented reality game requires players to physically walk around their neighborhoods to find and capture Pokémon. The mobile app even tracks how many kilometers users have walked while hunting for Pokémon. Think of this feature as a pedometer with a twist. This uptick in physical activity alone is a positive side effect of the hysteria, but it has allowed the brilliant people at Charity Miles to capitalize on the phenomenon.
The Charity Miles mobile app tracks distance walked, run, or biked, and then donates 25 cents per mile to a charity of choice. When the Pokémon craze hit, Charity Miles challenged its users to turn on the app while playing. Consequently, they have seen a major increase in activity, which has translated into more charity dollars donated. Technology makes it easier than ever to stay active and do good. It will be interesting to see if this game is simply a fad, or if it can be integrated into our daily lives. With all the additional add-ons that users can purchase, there seems to be an opportunity to increase the charitable component while taking Pokémon players back to their glory days.
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