Earlier in September, the Aspen Institute announced a multi-year effort of more than a dozen sport, health, media and other organizations to increase the national sport participation rates according to Beyond Sport. Project Play 2020 is the first time that industry and non-profit organizations have come together to create shared goals around making sport available to all children regardless of their socioeconomics, ability to play, or background.
Two main strategies of Project Play 2020 will be Encourage Sport Sampling and Train All Coaches. According to Beyond Sport, “members will develop opportunities to introduce kids to more sports and to grow the quality and quantity of coaches.”
Caitlin Morris, General Manager for Nike Community Impact, said, “Today’s generation of kids is the least active in history. No one can solve this problem alone – that’s why the collaborative dialogue that Project Play creates is so necessary. Nike is dedicated to playing our part in helping kids fall in love with sport and play for life.”
This will truly be a team effort to try and get kids moving. It starts with the youngest generation because it will have a ripple effect in our world. If we all work together to get children active, it will help keep them healthier, live longer, and have better opportunities throughout the rest of their lives.
Click here and here to read more.