As the new year approaches, parents and students rush around to buy new supplies and clothes, adjust to the new schedule, and try their best to make new friends. It can be an incredibly stressful time of year, for some more than others. Particularly, school starting can be financially taxing for families who don't have the means to have their children looking their best on the first day.
Robert Griffin III, with the support of the Baltimore Ravens Community Relations Team, hosted a Back to School block party for incoming students at City Springs Elementary. The block party had food, games, back to school supplies, and even hair cuts. According to the school's principal, many students won't show for the first day of school out of embarrassment for not having new supplies or a fresh haircut. Griffin said he wanted to host the block party so that students would feel confident on their first day, and he gathered local barbers who were willing to donate their time to ready students for their first day.
Why We Like It
While Griffin has his own foundation, he still made the smart decision to partner with his team to execute this event. The Ravens Community team had already established a relationship with City Springs Elementary, and they made the connection easy for Griffin. This partnership allowed Griffin to leverage the existing relationship which allowed him to build a fun, easy event that had major impact. It was timely, as well as thoughtful. While school supply drives are a regular occurrence during this time of year, Griffin's added barbershop experience addressed a unique but real need.
Philanthropy Playmakers is a sports philanthropy consulting firm that advises non-profits, athletes and foundations. Our core competencies include fundraising strategy, strategic planning, marketing, and communications at the intersection of sports and philanthropy. To learn more, contact us.