San Francisco knows how to throw a party – first there was Super Bowl 50, which was the most giving Super Bowl ever. Then there was the Rugby World Cup Sevens, where over 100,000 fans walked through the gates of AT&T Park, making it the highest attended rugby event in the United States. The event set records of all sorts, and while the United States didn’t have the best results, it did inspire the next generation of fans. According to USA Rugby, “Aspiring players were able to tangibly see the spectacle of the sport as USA Rugby and Impact Beyond look to carry on that legacy. In tandem with Play Rugby USA< Rugby NorCal, USA Rugby Academy and Playworks Northern California, Impact Beyond engaged nearly 22,000 youth and raised almost $200,000 that will directly support greater Bay Area community programs and youth rugby development.”
Impact Beyond strives to accomplish 4 goals:
Through the wild success of this event, USA Rugby plans to replicate the legacy program in other US cities. This shouldn’t be surprising, as legacy foundations of major events are a growing trend around the world. It helps distinguish large-scale events and helps localize the community efforts to reach those at a grassroots level.