In the past week, we've seen athletes across the country step up to the plate to support emergency relief efforts in Houston. Over Labor Day weekend, Houston native Stacy Lewis pledged $195,000 to the cause after winning her first LPGA Tour title in three years. "I think that's what helped me through the week [is] just knowing people wanted me to do well. People wanted me to win this for Houston", Lewis said. In times of tragedy, sports proves to be an effective platform for change, and Lewis' generosity is yet another example of how athletes' resources and platform can offer real contributions to important causes.
Moreover, Lewis' two biggest sponsors came alongside her to donate to Houston. KPMG matched her donation, and Marathon Oil added $1 million. This is an excellent example of athletes and brands working together to create impact. Athletes should continue to assess the values and priorities of their potential sponsors, and Lewis has proven that she's done just that. Their combined philanthropy will undoubtedly help the ongoing relief efforts.
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