See how Super Bowl 51 in Houston is making an impact in the community through its legacy programs and community events.
Touchdown Houston is the Houston Super Bowl Host Committee’s charitable program aimed at making a long-term impact long after the game has been played. According to the website, “The program will donate a minimum of $4 million, with $1 million coming from the NFL Foundation, to non-profit organizations in the area with a focus on three main areas: education, health, and community enhancement.”
The Host Committee’s Legacy Initiatives will meet those three areas through its Read On, Play On, and Lead On initiatives. The Read On initiative is focused on early literacy, with the Host Committee having a goal to recruit 51,000 reading champions. In addition, the committee is asking local residents to volunteer 51,000 hours focused on tutoring or mentoring struggling readers. The Play On initiative is an attempt to extend the read of Play 60, which aims at getting children 60 minutes of play every day. The Lead On initiative is led by high school youth who have pledged and provided 51 hours of community service in their communities.
Throughout the week leading up to the Super Bowl in Houston, there are many charitable events aimed at helping non-profits and raising awareness in the community:
February 2: Legends for Charity
Join NFL and Broadcast celebrities, as Rich Eisen becomes the 12th recipient of the Pat Summerall Award. The dinner and event benefits St. Jude Children’s Research Hospital
February 2: Bulls & Blackjack Celebrity Poker Tournament
Participate in a celebrity-filled poker tournament and casino event. Celebrities from all over the world unite to help raise money for charities near and dear to their hearts.
February 4: Big Game, Big Give
February 4: Athletes in Action Breakfast
The Athletes in Action breakfast houses some of the sport’s biggest names. The Bart Starr Award presented at the breakfast, honors Starr’s lifelong commitment to serving as a positive role model to his family, teammates, and community.
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