See how The Players’ Tribune is showcasing athletes’ charitable initiatives unlike ever before.
The Players’ Tribune (TPT) is a media organization that gives power to athletes. Athletes of all ages are able to control the message and deliver a piece directly to fans and consumers through social media. In the past, a news station, network, or website would control the narrative, but TPT has flipped the script. Athletes are able to control the messaging surrounding important events, like free agency, retirement, or career journeys.
The Players’ Tribune has integrated a cause initiative vertical on its site called Cause and Effect. Players have been interviewed to discuss role models, charitable efforts, and inspirations off the field. Not only does it introduce us to players off the field, but it gives fans insights into an athlete’s character. This continues the trend of shifting the messaging into the player’s hands; these athletes can speak about community initiatives they are passionate about. It helps spread awareness for worthy causes and well as increases volunteerism.
For example, many fans know that Brandon Marshall is passionate about mental health awareness as he has struggled with it throughout his life. However, how many fans know that Victor Cruz started his own foundation that impacts youth in a variety of fields, including S.T.E.M learning?These player cards listed on the website are bite sized content that provides access to fans in a unique way. Teams would be smart to create these player cards for all roster members to increase affinity and showcase unique talents and passions for the community. Cause and Effect is a part of TPT Assist, which is a platform for athletes to share the charitable causes they support and raise awareness about these initiatives.
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