PHILANTHROPY PLAYMAKERS
  • Home
  • About Us
    • Who We Are
    • Services
  • The Playbook
    • Interviews
    • Top Plays
  • MVPS
  • Contact

A SPORTS PHILANTHROPY POWERHOUSE

Learn More

Viva Las Vegas

7/5/2016

0 Comments

 
The NHL announced on June 22, 2016 that Las Vegas would be awarded an expansion franchise during the 2017-2018 season. This is a landmark decision because leagues have been hesitant to enter the Las Vegas market due to gambling issues. What was once a taboo issue is commonly talked about and openly supported. NFL owners are investors in Daily Fantasy Sports companies, such as DraftKings and FanDuel. Daily Fantasy Sports has made huge inroads in allowing leagues to legitimately consider Las Vegas as an expansion city for professional sports.
 
Now that the NHL has made the announcement, Las Vegas has one year to build a fan base and rally a community around a hockey team. The best way to do this is through integrated marketing and community relations campaigns that get members of the organization out into the community. Many in Las Vegas are tourists, and the locals are not used to having one team to support. Most likely, many of the locals already support a different franchise, so this team needs to win over new fans in the area. By getting out into the community and giving back to the surrounding areas, the team will connect with fans. It will humanize the athletes and energize a fan base to support a local team despite how it does on the ice. There are many children who are dying to support a home team, so it is important to focus on youth and their parents. Best practices include:
 
-Hold youth camps or clinics to get kids involved in the sport
-Hold rallies in local communities to educate and energize a fan base
-Create give-back days in each town or community for fans to hold meet and greets as well as work together with the athletes on a community project 
 
Click here for more details.
0 Comments



Leave a Reply.

    Archives

    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016

    Categories

    All
    Athlete Foundations
    Basketball
    Brands
    Cancer
    Coaching
    Criminal Justice
    CSR
    Education
    Ice Skating
    Inclusion
    Job Skills
    Kids
    LGBTQ
    Medical Care
    NBA
    NCAA
    NFL
    NHL
    Nonprofits
    Partnerships
    Poverty Relief
    Pro Athletes
    Sexual Assault
    Soccer
    Special Olympics
    Spinning
    Sustainability
    Violence Prevention
    Women In Sports

ABOUT​

Our Services
Our Team

The playbook

Interviews
Top Plays
MVPs

Contact

Contact Us
© COPYRIGHT 2015. ALL RIGHTS RESERVED.
  • Home
  • About Us
    • Who We Are
    • Services
  • The Playbook
    • Interviews
    • Top Plays
  • MVPS
  • Contact