#WhatIf is a social media campaign to challenge businesses and celebrities to identify one way they could take action to contribute to an improvement for women and girls within the football industry. According to Beyond Sport, Anna Kessel, co-founder and chair of Women in Football, said: “On the anniversary of Women in Football’s tenth season I am extremely proud to see us launch the #WhatIf campaign, standing alongside industry leaders, corporations and individuals, working together to create real and meaningful change. “Ten years ago gender equality was barely even a conversation in football. Now it is firmly on the agenda. Bring on the next 10 years, and an exciting new era for women in our sector.”
A number of large businesses have made commitments and have challenged their peers to make pledges of support to change the landscape for the better. The key thing is that if you aren’t part of the solution, you’re a part of the problem. As a result, companies are holding its colleagues and peers accountable to make a difference. A few companies that have taken the pledge include:
Synergy - #WhatIf Synergy pledged to create one pro-bono campaign per year for the next three years to promote women's football.
Sky Sports – #WhatIf Sky Sports committed to including female talent as studio pundits on Gillette Soccer Specials from the 2018/19 season onwards
Twitter - #WhatIf Women in Football had its own emoji on Twitter to raise the visibility of women working in the industry, and celebrate their achievements
Forza Football - #WhatIf Forza Football made live score updates and results for women’s football games easily accessible across the world
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