The Women’s Sport Trust has launched an official supporters’ club with a new ‘First XV’ for 15 brands looking to support women’s sport. Data agency Two Circles predicts that the number of fans attending elite women’s sport in the United Kingdom will pass half a million for the first time ever. The charity said that the First XV campaign will bring together a select group of organizations that fully support women’s sport.
Women’s Sport Trust First XV, joint-CEO Jo Bostock, said: “These pioneering brands will be instrumental in changing the leadership and funding landscape for women’s sport. We are incredibly excited about partnering with like-minded organizations who share our passion to make change happen. Progress for women’s sport in recent years has been magnificent, but we are impatient to do more, and want to hear from brands with equal drive for positive change in this space.” According to Women in Sport and Beyond Sport, brand partners in the First XV will commit to a £15,000 annual fee, with expressions of interest open until 3rd August, before the First XV are officially unveiled at a launch event in October.
This is critical because it will raise much needed awareness for a segment of the industry that is still fighting for equal footing with its peer. Despite the fact that there are more women in the world than men and that sport fans are more equal in number than ever, the support for women’s sport has still lagged compared to the men’s side. As a result, Women’s Sport Trust raises the visibility and increases the impact of women’s sport through the promotion of diverse athlete role models, increasing media coverage and improving the funding landscape. They are a leading UK charity focused on using the power of sport to accelerate gender equality and stimulate social change.
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